CASE STUDIES
Miaou
Gaining worldwide recognition from big e-tailers, like Revolve and SSENSE, and their press worthy invitees at their fashion show soirées, Miaou was in need of a DTC strategy to harness the “it-girl” moment for long term success.
RtA Brand
Long time purveyors of mens streetwear specializing in premium denim and graphic tees, RtA introduced their womens wear division with an elevated collection of bustiers, knitwear and leather pants. The goal was to drive aquisition for womenswear while maintaining retention in mens.
Womenswear grew 30% in revenue from 2020 to 2021 by introducing CRM segmentation strategies, personalized product recommendations and collaborating with influencers.
The Glass House
Brooke Grabiec PHD, co-founder of The Travel Almanac, debuted a slowly crafted collection of small batch garments and homewares along with her academically charged prose. Building a brand from the ground up that defines success through community and creation, it was essential for The Glass House to connect with customers in various social media channels, such as Youtube where the brand presented their “Lecture Series”, a quarterly guest hosted lesson in fashion history.
Logique directed and implemented front end UI/UX, CRM templates, connevtivity to social channels and ongoing analysis.